Knauf Insulation North America Needed A Campaign to Help Them Release Their New Corporate Strategy That Asked Employees To Get On Board With The Company's Vision, And Work In Tandem With Fellow Employees Toward Becoming “A Family You Can Trust” To Meet Goals In Operational Excellence, Customer Satisfaction And Company Growth.

Poster Series That Was Placed Throughout All Offices At Plants Announcing The Event Date. The Backs Were Printed With The New Mantra So That Once The Event Was Over The Posters Could Be Flipped To Display It.

Back Side Of Posters

Announcement Emails Sent To Employees

Microsite Was Used As An Information Hub. A Countdown Timer Was Used To Indicate Time Until Event Launch.

Graphics And Icons

Video Developed To Set The Tone For The Live Event Presentation

Live Streamed Event With Leadership Panel For Q&A

Sign For Employees That Was Placed On Reflective Surfaces In The Work Environment