Educational Campaign Developed To Clear Up Mounting Confusion Around An Industry Building Specification.
Massive Amounts Of Negative Misinformation Was Being Spread By Competitors. Misinformation That Created A Lot Of Confusion On How Products Were Being Made, And Allowed To Be Used.
Microsite Used As Information & Education Hub
Informational Poster Shows The Process of Creating EQ Coated Metal Studs
Card Set Given to Employees and Customers with Educational Talking Points About EQ