Educational Campaign Developed To Clear Up Mounting Confusion Around An Industry Building Specification.
Massive Amounts Of Negative Misinformation Was Being Spread By Competitors. Misinformation That Created A Lot Of Confusion On How Products Were Being Made, And Allowed To Be Used.

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Ad Campaign

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Microsite Used As Information & Education Hub

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Informational Poster Shows The Process of Creating EQ Coated Metal Studs

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Card Set Given to Employees and Customers with Educational Talking Points About EQ

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Digital Ads

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